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Automation Fair
Nov 17-20, 2025
    • Panoramica
    • Advanced Training
    • Advanced Training
  • Experience
    • Panoramica
    • Summits
    • Summits
    • Panoramica
    • Agenda
    • Agenda
    • Travel
    • Travel
    • FAQs
    • FAQs
  • Exhibit/Sponsor
  • Speaker Resources
  • 2024 Keynotes On Demand
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Automation Fair 2024 Make It Matter logo

FAQs

Answers to the most common questions about the Automation Fair® event.

General Event Information

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When and where will Rockwell’s 2024 Automation Fair event take place?
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Automation Fair will take place November 18-21, 2024 in Anaheim, California, USA, at the Anaheim Convention Center and nearby hotels.

Anaheim Convention Center
800 W Katella Ave
Anaheim, CA 92802

Who attends Automation Fair?
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Each year, Automation Fair hosts more than 10,000 problem solvers, makers and leaders who are shaping the future of industrial operations. From C-suite executives to operations management to engineers across a range of industries, this four-day event provides unparalleled opportunities for learning, inspiration and connections for all who attend.

What can I expect at Automation Fair?
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Automation Fair is the premier event dedicated to industrial automation and digital transformation where you’ll have the opportunity to:

  • Experience inspiring keynotes from notable thought leaders.
  • Dive deep into training from knowledge experts on the latest technology advancements.
  • Explore the newest innovations showcased across more than 500,000 sq. ft. and 140 exhibitors at the Expo.
  • See firsthand how companies are using the latest industrial automation solutions during exclusive Off-site Tours.
  • Immerse yourself in engaging discussions and community building at half-day Summits.
  • Engage with thousands of your industry peers from around the world.
Is there an Event Agenda?
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Yes, you can view and click to download the four-day event agenda below:

The Expo

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What can I expect to see and do in the Expo?
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Based on attendee feedback, we’ve expanded the Expo schedule to three full days. That’s 40% more time to visit over 140 interactive exhibits showcasing the newest industry solutions, technologies, services and expertise.

Interactive Experiences
Get in the action with immersive demos, interactive experiences and real equipment that showcases the latest technology in action.

Expo Tours
Join topic-specific tours of the Expo to make the most of your time at the event. Each tour highlights a specific area of interest based on your role, region and interests.

Discovery Theaters
Take a seat at our Discovery Theaters to hear from leading experts on exciting product launches and insightful topical discussions to help you accelerate your impact.

When will the Expo be open?
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New for 2024, the Expo will be open across three days, offering 40% more Expo time than last year. It will be open from Tuesday, November 19, through Thursday, November 21.

Sessions and Training

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What types of learning and training opportunities are offered at Automation Fair?
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Automation Fair offers an exclusive catalog of training and educational opportunities across all four days, including:

Customer Voices, Industry Viewpoints, Insights and Education, Partner Solutions and Product Intro Labs
Monday – Thursday | Manager and Executive Audiences | General Access Pass
These sessions feature problem-solvers, makers and leaders sharing their experiences, successes, best practices and discoveries while applying industrial automation and digital transformation solutions to today’s challenges.

Product and Technology Sessions, Hands-on Labs
Monday – Thursday | Technology Professional Audience | General Access + Advanced Training Pass
The interactive Product and Technology Sessions and Hands-on Labs are a deep dive into hardware and software solutions, with a chance to upskill your knowledge and talk about your specific scenarios with domain experts.

Advanced-level sessions offered with the General Access + Advanced Training Pass are eligible for 1 PDH credit per hour. Hands-on Labs that run for 1.5 hours are eligible for 2 PDH credits. Please note that Professional Development Hour credits are valid in the United States and Canada.

Will sessions be offered more than once?
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The session schedule will be configured so you can attend as many sessions as possible over four days. Many of our most sought-after sessions are offered multiple times.

When will I be able to select sessions?
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Registration for the event opens in early August. You can sign up for sessions as soon as you register. We encourage you to select your sessions early to secure your spot.

Can I see what sessions are offered in the General Access Pass and the General Access + Advanced Training Pass before I register to attend?
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Yes. When registration launches, the session catalog will indicate which sessions are included with the General Access Pass and which are included with the General Access + Advanced Training Pass. You’ll be able to view the full session catalog before deciding which pass fits your needs. Please note sessions are available on a first-come, first-served basis, so be sure to register early. Capacity varies by session.

Can I earn Professional Development Hour credits at Automation Fair?
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You can earn your Professional Development Hour credits by attending the Product and Technology Session and Hands-on Labs. These sessions and labs are available with the General Access + Advanced Training Pass. Advanced-level sessions offered with the General Access + Advanced Training Pass are eligible for 1 PDH credit per hour. Hands-on Labs that run for 1.5 hours are eligible for 2 PDH credits. Please note that Professional Development Hour credits are valid in the United States and Canada.

Off-site Tours

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What are the Off-site Tours?
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Off-site Tours are exclusive visits hosted by our customers and partners where attendees can see technology solutions making a difference in the real world. There are limited spots and tours are very popular, so we encourage you to sign up when you register for the event. Off-site Tours include transportation to and from the Anaheim Convention Center and the tour location.

What Off-site Tours are being offered?
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Off-site Tours details will be announced in July.

Is there an additional cost to attend an Off-site Tour?
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Off-site Tours are open to all event attendees. There is no additional cost to attend the Off-site Tours.

Can I attend more than one Off-site Tour?
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Yes, you can sign up to attend more than one Off-site Tour.

Summits

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What are the Summits?
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Automation Fair Summits are half-day topic-specific events that bring together communities for idea sharing, problem solving and community building. You’ll hear from exclusive speakers, collaborate in roundtable sessions and join topical breakouts not available in the general session catalog. You’re also invited to enjoy a networking lunch with other Summit attendees.

What Summits are being offered?
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Multiple Summits will be offered at this year’s event. Summit topics and additional details will be announced in June.

Is there an additional cost to attend a Summit?
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Summits are open to all event attendees. There is no additional cost to attend a Summit.

Keynotes

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When are the Keynotes taking place?
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Keynotes are scheduled on Monday, November 18 at 3:30 p.m. and Tuesday and Wednesday, November 19 and 20 at 8:30 a.m. Prepare to be inspired by notable thought leaders driving meaningful change in our world. Keynotes are open to all event attendees.

Registration

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When will attendee registration open for Automation Fair?
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Registration opens in early August.

Is there a cost to attend Automation Fair?
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Yes, there are two access pass options for Automation Fair so you can select the one that best meets your needs. View Registration Packages and Pricing.

General Access Pass: This pass includes admission on all 4 days, including keynote presentations, the 3-day Expo, Summits, Tours, over 275 session offerings, networking events and a daily lunch. Note: The introductory-level sessions offered with the General Access Pass will not be eligible for Professional Development Hour credits.

Cost: $495 (Register by September 30); $695 (October 1 – November 15); $895 (On-site)

General Access + Advanced Training Pass: This pass includes all the General Access benefits noted above, plus four days of unlimited access to the advanced-level Hands-on Labs and Product and Technology sessions. These training sessions are eligible for earning Professional Development Hour credits.

Cost: $1595 (Register by September 30); $1795 (October 1 – November 15); $2295 (On-site)

If I attended ROKLive in the past, what Pass should I get?
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We recommend former ROKLive Americas attendees select the General Access + Advanced Training Pass. This package includes the type and level of training sessions a ROKLive attendee has experienced in the past.

Is lunch included with the cost to attend the event? And is it included for all four days of the event?
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Yes, both the General Access Pass and General Access + Advanced Training Pass include lunch, coffee and snack breaks during all four days of the event.

Will discounted pricing be offered?
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Yes, early registration pricing will be offered leading up to the event.

General Access Pass:

$495 Early Registration: August – September 30

$695 Advance Registration: October 1 – November 15

$895 On-site Registration: November 16-21

General Access + Advanced Training Pass:

$1595 Early Registration: August – September 30

$1795 Advance Registration: October 1 – November 15

$2295 On-site Registration: November 16-21

Is it possible to purchase a One-day pass?
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One-day passes are not available for purchase.

Is it possible to purchase an Expo-only pass?
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Expo-only passes are not available for purchase.

Can I purchase a lower-cost Guest pass for my colleague or family to attend the Expo?
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Reduced-rate Guest passes are not available.

Are discounted passes available for students/educators?
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Yes, complimentary General Access passes are available for students and educators who provide proof of status.

Is it possible to attend business meetings during Automation Fair without registering for the event?
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Access to the Expo, Connection Zone, Summits, Sessions and Lab areas requires a General Access Pass. If you’re attending a meeting hosted in the Expo or in the Connection Zone, you must purchase a General Access Pass. For meetings hosted at an adjacent event hotel or in convention center meeting rooms, registration is not required.

What if I register to attend but need to cancel? Will refunds be given?
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When registration opens in August, Registration policies will be published and available, and will include our substitution, cancellation and refund policies.

International Visitors

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How can I request a visa invitation letter to attend Automation Fair 2023?
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If you require a visa invitation letter to attend Automation Fair 2024, please complete this form to generate your customized letter.

Hotel Reservations

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Will special hotel room rates be offered at hotels near Automation Fair?
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Yes, discounted rates are available at a selection of official event hotels near the Anaheim Convention Center.

When can I make my hotel reservation?
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You can make your hotel reservations at an official event hotel at the discounted event rate when registration opens in early August 2024.

Additional Information

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When will more information be available?
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Event information and details will be announced in upcoming emails and on our event web pages. Join our mailing list to receive updates.

Who should I contact if I have additional questions?
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Please reach out to the Automation Fair team with any additional questions about the event.

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