By John Miles, global business leader for Electric Vehicles, and Paolo Butti, industry manager for Automotive and Tire, Rockwell Automation
You can say one thing about the future of the automotive industry: Everything’s electric.
Electric vehicle sales in the United States last year reached nearly 200,000, a more than 25% jump from 2016. China did even better with 770,000 vehicles sold — a more than 50% increase from the previous year.
We aren’t likely to see a slowdown anytime soon: One in six new cars sold worldwide in 2025 is expected to be electric. And by 2040, it’s estimated that half of all new vehicle sales worldwide will be electric.
If you’re racing to stake a claim in this fast-growing and increasingly crowded market, you probably have one goal: getting your electric vehicles to market as fast as possible. However, the challenges you face and the approach you take to achieve this goal will vary depending on if you’re a young start-up or a mature automaker.
We know this because we’ve worked extensively with both groups of automakers. If there’s one key takeaway based on all our interactions, it’s that technology alone isn’t the answer. You need a comprehensive strategy for producing vehicles quickly, at the highest quality and with minimal risk.
Getting Started
If you’re a start-up, you have the considerable task of deploying production operations. Often, that involves scaling up quickly from a one-person production team with a vision to a full-fledged production facility. But such rapid rollouts can be full of challenges.
We’ve seen start-ups struggle to adopt or consistently enforce automotive-production best practices. And they’ve experienced serious consequences as a result, including production delays, worker injuries and higher production costs.
This is why it’s critical that you have a knowledgeable industry partner early in the planning process.
The right partner help give you in-depth knowledge of automotive-production best practices and process optimization that you need to avoid common pitfalls. They also can help you build out your automotive supply chain. And, a good industry partner can help you deploy Industry 4.0 concepts (smart manufacturing), helping you identify inefficiencies and drive continuous improvements.