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Avoid the Dangers of Unauthorized Sources and Counterfeit Products

How to Purchase with Confidence
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  • Authorized Distributors
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Your production safety, security, reliability, and regulatory compliance all depend on the technologies that power your operations every day. Purchasing Rockwell Automation and Allen‑Bradley products from unauthorized sources can expose you and your customers to serious risks. Unauthorized sellers often sell surplus, aged, used, modified, repaired and counterfeit goods advertised as "new". Protect yourself and your customers by securing your supply chain to avoid these risks.

We proudly stand behind our products when purchased from authorized sources.

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Security & Anti-Counterfeit Product Labels

Make smart sourcing decisions. Our security labels are one of the ways that Rockwell Automation helps disrupt counterfeiting activity.

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Important Definitions

Unauthorized Sources:

  • Entities that sell Rockwell Automation/Allen‑Bradley trademarked goods without authorization, commonly referred to as “gray market” or “unauthorized” resellers.

Counterfeit:

  • Rockwell Automation/Allen‑Bradley trademarked goods that contain any non-factory original elements that are marketed as “new”.
Smart Sourcing of Allen‑Bradley Products
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Smart Sourcing of Allen‑Bradley Products

Steer clear of the dangers of unauthorized sources and counterfeit products. Learn how to better protect your industrial facilities and your customers by securing your supply chain to avoid these risks.

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Protect Your Operations

What are the Risks of Buying Allen‑Bradley and Rockwell Automation Products from Unauthorized Sources?

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No Warranty Coverage

The Rockwell Automation warranty only covers claims for products that have been purchased from an authorized source. Products purchased from an unauthorized source are not eligible for Rockwell Automation warranty coverage.

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No License for Firmware or Software

Products purchased from unauthorized sources do not come with licenses for Rockwell Automation firmware and software use. The Rockwell Automation End User License Agreement (EULA) limits use and downloads of firmware and software to customers who have purchased from an authorized source. Rockwell Automation has deactivated software licenses that have been resold without authorization.

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Safety & Security

Harm to personnel, including death, can result from malfunctioning equipment that contains inadequately repaired, damaged, unmaintained, modified, or counterfeit products. Counterfeit and modified products present significant opportunity for bad actors to infiltrate industrial networks and control systems. Purchasing from an authorized source gives piece of mind that products have been in trusted hands and that products contain the high level of security they were designed to achieve.

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Reliability

Downtime and damage to industrial operations can result from the malfunction of improperly repaired, damaged, unmaintained, modified, or counterfeit products.

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Regulatory Compliance

Purchasing from an unauthorized source could prevent compliance in validated industries such as life sciences and food and beverage, entertainment, military and governmental applications, and laboratory applications.


Avoid Unauthorized Sources

Rockwell Automation maintains a vetted PartnerNetwork™ that sources our products either directly from us or via our Authorized Distributor network. Always verify the source before you buy, by using our Partner Locator.

Unauthorized Source Red Flags:

  • Avoid companies that offer Rockwell Automation products within online marketplaces such as eBay, Amazon, Alibaba, etc. Rockwell Automation and our PartnerNetwork do not sell on any of these marketplaces.
  • Avoid companies that offer to sell Rockwell Automation products from outside of your region.
  • Avoid companies that send unsolicited communications offering to sell Rockwell Automation products.
  • Avoid companies that advertise aggressive, unmarketable prices online.
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The only way to know that you are receiving a new, authentic Rockwell Automation product is to purchase directly from an authorized source.
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